The Provocative Follow Up To The New York Times Best Seller Predictably Irrational Why Can Large Bonuses Make CEOs Less Productive How Can Confusing Directions Actually Help Us Why Is Revenge So Important To Us Why Is There Such A Big Difference Between What We Think Will Make Us Happy And What Really Makes Us Happy In His Groundbreaking Book Predictably Irrational, Social Scientist Dan Ariely Revealed The Multiple Biases That Lead Us Into Making Unwise Decisions Now, In The Upside Of Irrationality, He Exposes The Surprising Negative And Positive Effects Irrationality Can Have On Our Lives Focusing On Our Behaviors At Work And In Relationships, He Offers New Insights And Eye Opening Truths About What Really Motivates Us On The Job, How One Unwise Action Can Become A Long Term Habit, How We Learn To Love The Ones We Re With, And.Drawing On The Same Experimental Methods That Made Predictably Irrational One Of The Most Talked About Bestsellers Of The Past Few Years, Ariely Uses Data From His Own Original And Entertaining Experiments To Draw Arresting Conclusions About How And Why We Behave The Way We Do From Our Office Attitudes, To Our Romantic Relationships, To Our Search For Purpose In Life, Ariely Explains How To Break Through Our Negative Patterns Of Thought And Behavior To Make Better Decisions The Upside Of Irrationality Will Change The Way We See Ourselves At Work And At Home And Cast Our Irrational Behaviors In A Nuanced Light.
Wikipedia Dan Ariely is the James B Duke Professor of Behavioral Economics at Duke University He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group He was formerly the Alfred P Sloan Professor of Behavioral Economics at MIT Sloan School of Management.Dan Ariely grew up in Israel after birth in New York He served in the Israeli army and when 18 suffered third degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D and M.A in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D in business from Duke University His research focuses on discovering and measuring how people make decisions He models the human decision making process and in particular the irrational decisions that we all make every day.Ariely is the author of the book, Predictably Irrational The Hidden Forces That Shape Our Decisions, which was published on February 19, 2008 by HarperCollins When asked whether reading Predictably Irrational and understanding one s irrational behaviors could make a person s life worse such as by defeating the benefits of a placebo , Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
- Dan Ariely
- 20 January 2017 Dan Ariely