A Primer On The Future Of PR, Marketing And AdvertisingA New Generation Of Megabrands Like Facebook, Dropbox, Airbnb, And Twitter Haven T Spent A Dime On Traditional Marketing No Press Releases, No TV Commercials, No Billboards Instead, They Rely On A New Strategy Growth Hacking To Reach Many People Despite Modest Marketing Budgets Growth Hackers Have Thrown Out The Old Playbook And Replaced It With Tools That Are Testable, Trackable, And Scalable They Believe That Products And Businesses Should Be Modified Repeatedly Until They Re Primed To Generate Explosive Reactions.Bestselling Author Ryan Holiday, The Acclaimed Marketing Guru For American Apparel And Many Bestselling Authors And Multiplatinum Musicians, Explains The New Rules And Provides Valuable Examples And Case Studies For Aspiring Growth Hackers Whether You Work For A Tiny Start Up Or A Fortune 500 Giant, If You Re Responsible For Building Awareness And Buzz For A Product Or Service, This Is Your Road Map.
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi platinum musicians He is the Director of Marketing at American Apparel, where his work in advertising was internationally known His strategies are used as case studies
- 144 pages
- Growth Hacker Marketing
- Ryan Holiday
- 22 February 2018 Ryan Holiday